Just over a week ago the SMSM were gushing about the Lying King’s supposed victory over Sports Direct owner Mike Ashley in relation to their kit supply.

Under the ‘old’ scheme, the new club reportedly received a mere 7p in the £, resulting in a fans boycott of the merchandise, therefore depriving them of much needed cash, just to keep the lights on.

The ‘new’ deal, according to the Sevco press release, copied word for word by an obedient media, meant the Ibrox club would get a bigger share of ‘net profits’, although how much the deal is actually worth has been left to EBT recipient Barry Ferguson to calculate.

His estimate of around £5M a year is in moonbeam territory, something he should be used to as his former cheating Chairman David Murray used plenty in his time.

What WASN’T published in this elaborate scam was the fact that Sevco were being charged for unsold stock, therefore, it’s better to get something for TWO year old stock than nothing. They even went as far as having the club SLO tweet they’d missed the cut of to register a new kit, although the cut off date was last Wednesday!

Meanwhile on the other side of the city, the ever prosperous champions have just today launched their SECOND kit for the new season, with the first flying off the shelves in record numbers!

Celtic kits always sell well, all over the world as the club brand is instantly recognisable. The famous Hoops will be worn on every continent of this planet.

And of course, in our native city, where Glasgow really is Green & White!